To create Ecotune, I used the Cacique Curioso methodology. The process of coming up with Cacique Curioso began with a deep exploration of Salvadorian culture and history. I conducted interviews with local artists, indigenous people, and entrepreneurs in El Salvador to gain insights into their heritage, craftsmanship, and storytelling traditions. These conversations helped me understand the cultural significance of materials and design processes. By integrating their knowledge and artistic practices into a modern design framework, I developed a brand identity that honors traditional Salvadorian roots while embracing sustainable, forward-thinking design principles.